Directed by Luca Spreafico
Exploring the more narrative soul of fashion film while staying true to the genre’s strong focus on aesthetics, Alex tells us of a woman reliving and working through a trauma. Inspired by EMDR therapy, the film looks at abandonment during childhood as something that is likely to accompany us into adulthood. Through an experimental, movement-led approach, Alex takes us on a journey into the human psyche.
From the music composition and fashion design to the photography and choice of location, everything about Alex is thought up to recreate a dreamlike scenario. Shot in a historical villa in the Lombard region of Italy, the film employs dance as a release tool to work through one’s traumas. Lead character and dancer Silvia Bonavigo thus challenges her fears by interacting with the space around her through a series of choreographed movements. A collaboration with Italian label Kappe by Federica Bonifaci, the iconic capes of the mono product brand were selected to emphasise and complement the wearer’s gestures.
Breaking away from pre-established video genres, Alex finds itself at a crossroad between fashion film, short film and dance video. The film is a personal project and the director’s first narrative work. Commenting on the production, Spreafico states: “Alex has been in the pipeline for quite some time. It’s a project that has helped me to experiment with a different format and move closer to the content I want to create in the future as a director and photographer”.
Alex has been selected by more than 25 international festivals, with 10 nominations and 5 wins including Best Actress at A Shaded View on Fashion Film, Best International Fashion Film at Buenos Aires Fashion Film Festival and Best Performance at Canadian Fashion Film Festival.
Luca Spreafico is a Milan-based film director and photographer. Born in 1980, over the past ten years he has focused on developing a contemporary and distinctive aesthetic by working with a range of international fashion brands. Attention to detail, creativity, passion and appreciation for all things beautiful define his photography and video work - whether commercial or personal.
Director: Luca Spreafico ( @lucasprea )
Writer: Luca Spreafico ( @lucasprea )
Director of Photography: Alessandro Ubaldi ( @ubaldi.alessandro )
Editing and VFX: Federica Intelisano ( @federica.intelisano )
Colour Grading: Daniel Palluca ( @daniel_pallucca_colorist )
Production: The Blink Fish ( @theblinkfish )
Executive Producer: Lorenzo Majno
Line Producer: Marco Agensi
Production Manager: Natalia Troni
1AD: Niccolò di Guida ( @niccolodiguida )
Camera Assistant: Andrea Pedrinelli
Steadycam: Armando Avallone ( @armandoavallone )
VTR: Francesco Rosiglioni ( @francescorosiglioni )
Electrician: Luca Pardini ( l.pardox )
Gaffer: Valerio Vigo
Set Designer: Gabriele Cavalchi ( @gabrielecavalchi )
Art Assistant: Marco Orlando
Prop Master: Mattia Venturelli
Stylist: Federica Bonifaci ( @federicabonifaci )
Choreographer: Olivia Lucchini ( @ollirules )
Make-up: Maria Carlini ( @mariacarlini.mua )
Composer: Riccardo Amorese
Sound Recording and Sound Design: Edoardo Bianchi
Film & Media Kit provided by Niccolo Montanari